E-commerce : Germaine Collard
Customized online sales website
Founded in Liège, in the heart of Belgium, the Germaine Collard company quickly established itself as an essential reference in the field of footwear. Since its beginnings, it has symbolized the perfect alliance between quality, elegance and comfort. Over the years, Germaine Collard has evolved while remaining faithful to its fundamental values, gaining the trust of an ever-widening clientele. Through its varied collections, it continues to inspire and innovate, asserting its leading position in the Belgian footwear market.
Key Points
- E-commerce
- Multilingual
- Online payment
- Pick up in store
- Home delivery
- Link with an existing ERP
- Catalog of more than 25,000 items
- Management of withdrawals from more than 10 simultaneous stores
- Wide range of payment methods
- Custom administrator dashboard
The Project
The company Germaine Collard approached us to create a multilingual e-commerce site, specializing in the sale of branded shoes and clothing. This project includes the development of a site linked to the Midelco ERP, ensuring real-time inventory management and automatic sales synchronization. With a catalog of more than 25,000 items, the site will facilitate the management of collections in more than 10 stores simultaneously, while offering options for home delivery or in-store collection.
The site will integrate a wide range of payment methods, including Bancontact, MasterCard and Visa, and will have a personalized administrator dashboard. Our goal is to revitalize Germaine Collard's online image, showcasing their products through attractive and well-organized categories, while retaining the essence of the brand.
Highlight
Public website
The website was developed using the latest web technologies to ensure better adaptability over time.
Dashboard
We have implemented a robust Backend solution by developing a customized statistical dashboard. This dashboard is specifically designed to meet the unique needs of Germaine Collard, providing the teams with a powerful tool to monitor sales progression in real-time. Additionally, the dashboard aggregates and presents all essential data in a clear and concise manner, offering a comprehensive view of the overall health of the company. With this centralized and easily accessible information, the teams can make informed decisions and identify future optimization opportunities. This tailored development not only enhances responsiveness to market fluctuations but also improves efficiency in long-term strategic planning.
Content Management System
We have implemented a content management system (CMS) that enables the Germaine Collard team to manage the public website independently, without the need for technical assistance. This intuitive and user-friendly CMS allows the team to create, modify, and publish content at their convenience, ensuring increased responsiveness and effective communication with users. The team can thus keep the site up to date, reflecting the company's developments in real-time while ensuring consistency and quality of the information presented.
ERP
The ERP provides the Germaine Collard team with a centralized and powerful tool to efficiently monitor and manage the company’s inventory. With this system, the team can not only track stock levels in real-time but also easily add new items, optimizing inventory and replenishment processes. This helps reduce the risk of stockouts and ensures a constant availability of products for customers.
SEO Management
The SEO section enables the Germaine Collard team to easily manage theyr ranking on Google keywords, allowing them to independently improve their position in the rankings.